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Are you easy to do business with?

As an optometrist you may find it easy to schedule your week around your preferences. You may close the office over lunch for an hour and a half and not open until nine o’clock in the morning. You may...

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Which optometry practices will thrive in 2015?

Let’s face it, optometry practices are a lot like different offerings on the stock market. Some stocks do well in both bull and bear markets, and others seem to perform poorly no matter what the...

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Selling your practice may require mentoring a new OD

Selling an optometry practice is not like it once was. Decades ago, when a solo optometrist approached retirement he would put his office up for sale and within 12 to 18 months the practice would...

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New Year’s Resolution: Update your CV

Maintaining a successful optometry career requires certain disciplines. An important yearly discipline for every optometrist is updating a curriculum vitae (CV). With the right planning, an update can...

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How do you find an optometrist who wants to be a partner?

Finding a partner can feel like searching for a misplaced, unnamed file on your computer. Which search criteria will bring up the right one? Associate optometrists who desire to own and manage their...

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Are you 10-20 years in practice? What is your exit strategy?

If you’ve been practicing optometry for more than 10 years, you should plan your exit strategy. Many optometrists put off thinking about their transition to retirement. Unfortunately, today’s...

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Help employees succeed in your optometry practice

Do you find your staff making the same mistakes over and over? When confronted, do they say no one ever told them differently? Never mind that the issue was discussed in the past two staff meetings....

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Are some optometrists real doctors and some not?

Are optometrists who work at commercial establishments real doctors? I take offense when patients walk into my exam room and tell me they have been getting their eyes checked at a commercial...

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You’re fired!

Donald Trump’s reality show is known for two words dreaded words:  “You’re fired!” As an aspiring entrepreneur, I remember watching The Apprentice every week trying to glean wisdom. I was hoping I...

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Should you rename your optometry practice?

Prior to placing a name on birth certificate, many parents spend countless nights and Google searches looking for a name that resonates with them and will ultimately define their next child. The...

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